it’s Liverpool connects residents, visitors, investors and students to the story of Liverpool’s transformation; a story of international significance. It’s Liverpool is a celebration; of our people, our places and our passions. We have an amazing story to tell and we all have a role to play in shouting our successes. It’s time to let Liverpool speak for itself; with one voice but through a multitude of creative expressions. The message is simple and the signature unmistakable: it’s Liverpool.